One Brand Speaking Volumes

AHIMA's Professional Enhancement Campaign (PEC) is designed
to clearly define the role of health information professionals,
elevate the importance of the profession & showcase the
profession’s positive impact to patient care.

One united voice equals a stronger profession

The outcome of our Professional Enhancement Campaign (PEC) provides branding elements that bring recognition, credibility, and uniqueness to the work performed by health information professionals.  When used, these elements—specific definitions, language, speaking manner, imagery—bring to light the humanistic side of our professionals’ role including their skills, knowledge, and value. 

AHIMA educates, empowers, and advocates for health information professionals

Learn what AHIMA's professional enhancement campaign is all about.

Tools to incorporate AHIMA’s professional enhancement campaign

AHIMA is the leading voice and authority in health information, wherever it is found

Brand success statement

Tips for speaking about your health information career

Career talking points

Professional and Personal Brand

Tips on personal branding

AHIMA’s brand reflects the qualities of its members and professionals

Describe your profession

Health information looks more familiar than you may think

Visual identity

Tips & checklist for brand principles

Review the checklist

Connecting your professional impact, directly to the patient.

As an health information professional, your work impacts patients every day. Traditionally that has been a challenge to explain. We will work alongside you to help show how health information is human information.

1,000,000,000+

patient visits a year

Being an AHIMA member makes you a part of the voice of health information

Being an AHMA member means being a part of a network of health information leaders at the intersection of healthcare, technology and business.

You are a part of a network of professionals who work with health data for more than one billion patient visit per year.

AHIMA acts as an amplifier of your voices to ensure that accuracy, protection, and accessibility of health information remains a priority as the definition of healthcare continues to evolve.