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Elizabeth Rockendorf, MS, RHIA, CHTS-IM, CHPS


Elizabeth Rockendorf, MS, RHIA, CHPS, CHTS-IM, is program director for the Health Information Management and Technology baccalaureate program at the University of Wisconsin Parkside. She has more than 15 years’ experience as HIM director and privacy officer for an award-winning critical access hospital, clinic, and skilled nursing facility with over 175 physicians on staff. Rockendorf has served on AHIMA’s Information Governance Practice Council and the following workgroups for the CEE: HIM Reimagined, PPE Revisions, and Curricula. Other AHIMA activities include: item writing for the RHIA exam, House of Delegates, and Advocacy. Rockendorf served on the Wisconsin CSA Board of Directors (President 2018-19), helping drive strategic planning, and was awarded the Wisconsin Health Information Management Association’s 2020 Educator Award.

Position Statement Question

What makes you uniquely qualified as an educator or practitioner to serve on CEE? (Please include what capacity/degree level of programming in academia.)


Position Statement Answer

Having entered the HIM profession 20 years ago as a medical transcriptionist, I advanced to director of HIM and privacy officer by utilizing good judgment, integrity, and leadership qualities. This fulfilling career continues to fuel my passion for HIM and higher education. I have created strategic visions, implemented new initiatives and improvements, and demonstrated perseverance to make these visions reality. I am a creative problem solver, innovator, and team player utilizing change leadership skills.

As program director for the University of Wisconsin Health Information and Technology baccalaureate degree program, I am inspired to overcome obstacles and challenges facing educators, workforce, and students. Education is evolving dramatically and the demographic we serve is changing. AHIMA must tailor education to meet the needs of students and the demands of industry by pivoting quickly! The response to the COVID pandemic has shown us we can do it! We must strive to meet the needs of the healthcare industry to ensure that HIM professionals are the prime candidates for future health information jobs.

We need to demonstrate excellence and flexibility in using health data to own the block at the intersection of technology, business, and science. Through the collaboration of industry professionals and educators, we can ensure that HIM education is relevant, high quality, convenient, and meets current and future student and industry needs.

I have proudly served AHIMA since 2013 in various CEE workgroups and practice councils, have served as Wisconsin CSA President, and as a delegate to AHIMA’s House of Delegates, participating in the Envisioning Collaborative.

I am honest, hard-working, dedicated, and driven to advance the profession to the pinnacle of success, sending forth HIM workforce members who possess exemplary, relevant skills such that everybody knows our name (and credentials) and are very glad that we came!


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