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Advertising - Journal of AHIMA
Journal of AHIMA Display Advertising
Highly Qualified Prospects: The Membership of AHIMA
The American Health Information Management Association (AHIMA) is the premier
association of health information managment (HIM) professionals. AHIMA's 50,000
members
are dedicated to the effective management of personal health information needed
to deliver quality healthcare to the public. Founded in 1928 to improve the
quality of medical records, AHIMA is committed to advancing the HIM profession
in an increasingly electronic and global environment through leadership in
advocacy, education, certification, and lifelong learning. For more information
about the Association, go to http://www.ahima.org.
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"Just Associates has been extremely satisfied with the results from
our advertising in the Journal of AHIMA. The Journal is
the premier publication for reaching HIM professionals. When compared
to other advertising options, the Journal is also the best
value, hands down."
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—Jerry Just, Just Associates |
How Can Reaching AHIMA Members Affect Your Profitability?
AHIMA's members are leaders. Decision
makers. Other HIM professionals in the industry
look to AHIMA for leadership, especially in areas like the transition to the
electronic health record, where AHIMA is one of the most influential voices
in advocating national policy.
AHIMA's members are diverse. Across the spectrum of healthcare
and beyond, you'll find AHIMA members. These professionals are looking for
your products and services to meet the challenges they face in areas such as
hospitals, long-term care, physician practices, health maintenance organizations,
ambulatory care centers, integrated delivery systems, insurance companies,
and consulting firms.
AHIMA's members are the future. Nearly 10,000 student members
are enrolled in (or are recent graduates of) an AHIMA-accredited health information
technology, health information administration, or coding certificate program.
Want to reach the next generation? Turn to the Journal.
AHIMA's members read the Journal. It's a publication
they turn to month after month. Our BPA-audited circulation bests the competition
in numerous areas. It makes sense to invest your advertising dollars wisely—in
the Journal of AHIMA.
Decision Makers
You reach the people who make purchasing decisions when you advertise in
the
Journal of AHIMA.
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Journal Reader Job Titles
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| Coding Professional |
43% |
| Department Manager/Director |
32% |
| C-Suite/Analyst |
9% |
| Consultant |
8% |
| IT/IS Professional |
4% |
| Privacy/Information Security |
3% |
| Vendor |
1% |
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Diverse Settings
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| Hospital |
59% |
| Specialized healthcare (including ambulatory care, long-term
care, and behavioral and mental health) |
12% |
| Physician office |
7% |
| Consultant/Vendor |
6% |
| Other |
16% |
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Certified Professionals
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| Registered health information administrators,
registered health information technicians, coding specialists, and privacy
and security specialists |
88% |
| Students enrolled in an AHIMA-accredited health information
administration or technology program, and recent graduates of accredited
programs (within one year) |
5% |
| Others, including corporations and individuals within and
without the healthcare industry |
7% |
Readership
The Journal
of AHIMA's circulation statistics are audited by BPA
Worldwide. Its reader profile is researched by Readex
Research. These are
numbers you can trust, and they detail a loyal, influential, highly epxerienced
readership
No other industry competitor even comes close.
Journal of AHIMA
readers are:
- Qualified, paid subscribers: 98% of Journal circulation
is qualified, and 100% of these readers pay for their subscriptions. Those
are verified numbers that industry competitors can't match. With the Journal
there is no waste.
- Influencers: 84% of readers say product referrals from AHIMA members are
an important source for learning about new software, hardware, products,
and services.
- Engaged readers:
- 67% of readers have read at least 3 of their last 4 issues.
- They spen d 50 minutes on average with each issue.
- 97% of readers save their issues, with one third keeping them for 2
years or more.
- Experienced professionals: Journal readers
have 18 years of experience in the HIM field on average.
The Journal
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Award-winning editorial: The Journal has
won awards from the American Society of Healthcare Publication Editors
and the American Society of Busines Publications Editors.
- The most-valued HIM publication: Asked if they could choose just one HIM
publication, readers chose the Journal of
AHIMA more than all other HIM publications combined.
- Credible, timely coverage: 99% of readers say the Journal
is credible, accurate, and timely.
Sources: BPA Worldwide circulation statement
for six-month period ended December 2006; Readex Research 2007 editorial audit,
June 2007
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Copyright © 2008 by the American Health Information Management Association. All rights reserved. No part of this site may be reproduced, reprinted, stored in a retrieval system, or transmitted, in any form or by any means, electronic, photocopying, recording, or otherwise, without the prior written permission of the association. |
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